Why Crystal Knows Is a Secret Weapon for Lead Generation
Reaching out to cold leads can be a shot in the dark, but Crystal Knows makes it a lot less intimidating.
Some clever marketer figured out how to leverage public data, behavioral models, and AI to create a smart leads generation tool. It gives sales and marketing teams a psychological edge by providing them with the DISC personality assessments of their prospects.
Why communication styles are so important
Crystal Knows is somewhat dependent on the client having taken a DISC assessment. If they have, the software can determine whether a lead prefers bullet points or detailed explanations, formal language or casual tone, quick decisions or thoughtful pacing. It's like getting an inside scoop on someone.
But this isn’t just a nice-to-have, it's may make the difference between being ignored and being heard.
It's all based on a simple premise - you should tailor your emails, calls, and outreach strategies to match the communication style of your leads. It's another version of 'matching', a tried and true in-person sales strategy.
Understanding a potential customer is what personalization is all about. It turns what might otherwise be a generic pitch into something much more meaningful.
My experience with using it on LinkedIn
I'm hardly one to get too excited about marketing tools. But this one was actually fun to use.
To check it out, I used the software's Chrome extension to check out my LinkedIn profile. It gave me a pretty exhaustive about how best to communicate to ...me. And all through a thin side panel on the right side of the LI profile.
The only thing that kind of shook me was that I took the DISC assessment maybe a decade ago. And here it was being used for marketing purposes. Something tells me all this was in the fine print when I signed off on taking it.
Here is what the full page view of DISC looks like in Crystal Knows:
In addition to LinkedIn, Crystal Knows also integrates with Salesforce and Gmail, making it easy to write personalized messages where you're already working.
To get a feel for what the Crystal Knows offers, I recommend taking advantage of its free trial.