If you're producing content that is not seeing results, the problem might not be your writing. It could be your funnel.

An SEO funnel is a framework that helps guide potential customers from the awareness stage to the conversion stage through organic search. It is similar to a traditional marketing funnel but specifically tailored for search engine optimization.

Understanding how to target content at each stage of an SEO funnel can be the difference between a blog that merely ranks and one that drives conversions.

Let's break down this funnel and see how you can make it work for your business.

Reddit appears to be evolving from a simple discussion platform to influential content resource for ChatGPT.

That's not conjecture. OpenAI's recent partnership with Reddit has triggered a sharp rise in Reddit citations by ChatGPT. They're up an astounding 436% over the past month.

Constructing a custom content brief generator is an exciting endeavor. If done right, you can end up with a Clearscope-style tool that analyzes and summarizes the main topics from top-ranking search results. But testing your tool can also test your patience.

So when it came to choosing an LLM for this tool, I instinctively chose OpenAI. GPT 4 was a known quantity; it had the ecosystem and a simple API.

After some testing, however, I realized OpenAI was coming up short, especially when it came to flexibility, speed, and trial experience. That’s when I moved to Gemini 1.5.

Ranking in Google search is no longer the only game in town, which means your content strategy is ripe for change. If you want to become visible with Google's AI Answer Engine, you'll need your content to follow an answer structure.

Content structure matters more than repetition when it comes to Google. For instance, directly answering a question in a clear manner makes content far more likely to be cited by AI engines.

Using phrases such as "According to [your brand]..." works especially well because they imitate the structure of reliable sources. The key here is to sound authoritative. The AI does not favor filler; it favors straightforwardness.

Reaching out to cold leads can be a shot in the dark, but Crystal Knows makes it a lot less intimidating.

Some clever marketer figured out how to leverage public data, behavioral models, and AI to create a smart leads generation tool. It gives sales and marketing teams a psychological edge by providing them with the DISC personality assessments of their prospects.

If you are considering DataForSEO for content strategy or brief creation, I have insights to share. Here's what I found.

DataForSEO handles search intent really well​

Unlike other tools that visualize intent with trees or bubbles, DataForSEO gives you the information straight. The data is raw, structured, and ready for automation. Their Keyword Data API v3 includes an intent field for every keyword.

You can immediately see whether a keyword is associated with informational, navigational, commercial, or transactional intent. There's is no guesswork and no decoding required.

Yesterday, I spent most of the afternoon sorting through API tools for use in my semi-automated SEO system. I need one that can feed select data into the custom Clearscope-style tool I’m building. The goal is to analyze top-ranking pages and generate detailed content briefs.

ChatGPT was helpful in narrowing down what factors to consider, but I was still let with plenty of options to pursue. In the end analysis, price was again a major factor.

MarketMuse is great for larger teams that are serious about content planning. I've been enamored of its features. But to get a full picture, I need to review all aspects of this SEO tool.

Personal AI agents are small software companions that operate quietly in the background to manage your business. They can manage your schedule and generally optimize your life. They’re also about to go mainstream.

AI tools like n8n connect APIs and triggers in a drag and drop fashion and work with LLM models like GPT-4o. Which means you can understand just about anything you throw at them. The future is not some far-off vision, it's present reality. The big question is what happens when everyone has one of these little helpers. How will people use them to get ahead?

Let's review what the present reality looks like and where it might go from here.

If you're working on conversion rate optimization for a website, there's a new tool you’ll want to start using: OpenAI’s GPT-4o. Beyond interpreting visuals, it's also very sharp at identifying what’s not working on a webpage and how to improve it.

This article will show you how to leverage this technology for CRO. Using the guide below, you can run several CRO challenges across different B2B SaaS landing pages. It will deliver conversion-focused suggestions that are smart and actionable. Let's begin.